twICEme and POC awards winners at ISPO in Munich  

The new ski helmet Obex BC from the Swedish company POC has been awarded at ISPO in Munich. The helmet is equipped with NFC chip (tag) from My ICE Info AB and has been developed to support getting the right help quickly after an accident, which can be the difference between life and death. Integrating the Near Field Communication (NFC) chip is unique in a snow sports industry. My ICE Info’s NFC technology twICEme enables you to communicate with the helmet and it protect you even after an accident as the NFC chip holds your details and medical ID profile. 

With an NFC ID chip integrated in the helmet, anyone with a NFC enabled smartphone will be able to retrieve the information in an instant, potentially helping medical professionals make the best judgements for treatment within the vital ”Golden Hour” after an accident has occurred. 

NFC, Near Field Communication, is a wireless data transfer technology. The NFC chip can be loaded with your medical ID profile, read via a smartphone, to support rescuers. It requires no battery, or cloud service, and can be updated/changed. The NFC chip is virtually weightless, imbedded between the liner and shell to ensure security and readability. 

"To have access to critical and accurate information about the patient can be absolutely vital in an emergency situation" says ambulance nurse Tim Wiklund with experience of over 200 rescue missions with ambulance helicopters. 

   "Two of the advantages of our solution are that the Medical ID tag in the helmet does not contain any battery and that one can read information without access to the Internet" says COO at My ICE Info AB Anders Bromee 

About ISPO: The world’s largest multi-segment trade fair for the sports business. At ISPO Munich, more than 2,800 international exhibitors present their latest products from the segments Snowsports, Outdoor, Health & Fitness, Urban, Teamsports, Vision, Trends, Innovation & Industry Services and Manufacturing & Suppliers to around 85,000 visitors from 120 countries. 

About POC: POC, a leading manufacturer of helmets, eyewear, body armor and apparel, has been awarded more than 60 international safety, design, and innovation awards. Founded in 2005 in Sweden, POC’s mission is to ‘protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one’. 

About My ICE Info AB: The team behind twICEme is former military and security professionals with many years of experience from related operations all over the world. Early on we saw the need for a smart, simple and user-friendly identification system to be used in emergency situations wherever and whenever required. 

The vision is to make the twICEme concept a natural choice globally for producers of equipment and garment, for medical personnel and of course for the end user, the adventurer. 


Anders Bromée  
My ICE Info AB, COO 
mobile: +46 701 82 62 04 


Damian Phillips 
POC, Head of PR and communication, POC HQ, Stockholm 
mobile: +46 702 77 69 44